EMURJ is a shopping destination offering a thoughtful curation of established and emerging designers, sustainably upcycled and regenerated pieces, and iconic vintage treasures—each selected with purpose and perspective.

After redefining the luxury vintage fashion market with the launch of El Cycér in 2019, Jennifer Grace founded EMURJ to bring the same level of personalization, passion, and vision to modern fashion. Every designer, collection, and item is thoughtfully hand-picked by the team, creating a cohesive yet distinctive edit that makes personal style effortlessly accessible.